Industry leading technology leads to outstanding retail results.

Delivering data-led, people-powered
solutions for the UK’s biggest brands

So, what are retail data analytics – and what are their benefits to brands?

Talk nerdy to me. With years of experience working across multiple client sectors and examining international markets, we use bespoke technology, harnessed by a team of digital specialists to bring people to brands. The business of field marketing is more vital than ever, especially when customers have more options as to where they can find solutions for consumer goods. They vote with their feet, meaning that opportunities for brands to get products seen in an ultra-competitive marketplace have to be seized.

Luckily, we can collect, harness, and read data from every step in the entire shopper journey to help inform brands on how best to gain engagement and conversations. Far from being rows and rows of undecipherable numbers, retail analytics take this valuable data from sources such as inventory, as well as comprise data from the physical presence of stock on supermarket shelves, consumer demand, auditing customer satisfaction, sales, and supply chain movement – all while taking wider factors into account. 

At Tactical Solutions, we can use these vital pieces of data to tailor a number of benefits for businesses. Whether you are looking for an overall check and fix, are looking to add a new POS system to streamline your processes, or want to discover the impact of shelf-space, our team of bright and brilliant analysts can help you plan effective marketing activities for your business.

Image Recognition technology

Are people looking at your products? And if not, why not?

Most of the time, it’s nothing personal. But we can help brands make big changes thanks to insights gleaned through the latest tech. Our Image Recognition technology comprises some of the most exciting retail data science available on the market – and we love using it to get our customers accurate, detailed reporting from the places where their goods are stocked. This technology has come a huge way in such a short time, implemented in nearly every stage of the buyer’s journey, from security scanning and biometrics to marketing and advertising.

As one of our most-used retail data sources, our Image Recognition technology within Reapp does exactly what it says on the tin: it helps users to recognise key data, such as gaps in distribution and missed sales opportunities. The technology makes it easy for even international brands to hone in on any shelf where their products are sold, working across any shape, size, or category of stock without breaking the bank. Our streamlined solution makes it easy for businesses to understand the problems modern consumers are facing and how sales teams can work on smart, effective solutions. With how simple Image Recognition is to set up – cutting out the need for complex planograms and hours spent tediously teaching the system how to do its job – this is our top offering to brands.

Anyone on your team can use Tactical Solutions’ Reapp tool. Its capability boasts a near-perfect accuracy with facings distinguished by pack sizings, among others, with a 96% accuracy rate gleaned from only a handful of training photographs.

We’re all about working smarter, not harder – and Reapp comes top of the class.

Field Sales

In the words of our Managing Director Cathy Evans, “Our people are at the heart of everything we do…” and we couldn’t have said it better ourselves. We’re data led but people focused, with a creative team that has the smarts and resources to give our customers a range of field marketing services that go above and beyond.

It shows the expertise of our Brand Champions, who work across the UK ready and waiting to support your brand around the clock, 365 days a year with sales assistance and data insights. Stationed within 10 miles of 97% of the stores in need of our services up and down the country, field sales really embody what we do: produce Tactical Solutions to Brand Problems.

How do we do this? Well, we use a number of different methods that can target and elevate the ‘pain points’ your brand is facing. Harnessing years of collective field knowledge and experience with cutting-edge technologies, we can innovate and elevate the success of consumer goods companies.

Distribution and Availability – We’re with you from start to finish. Our fulfilment services, including super-accurate picking and packing, does a lot. We also offer POS and FSDU assistance as part of our ecommerce fulfilment services, helping brands come up with inspired promotional displays that beg to be bought. Plus, for a greener peace of mind, we’re dedicated to creating campaigns that are fully recyclable as part of our carbon-neutral pledge and our journey to becoming a b-corp.

Promotion Compliance – We know the importance of a good impression. That’s why our people are promotional superheroes, going into stores to make sure your latest offering looks ‘impulsive-buy’ good. Tactical Solutions bridges the gap between markets and corporations, ensuring that your displays are deployed and built correctly – something that doesn’t always happen. Tactical Solutions can ensure that your brand gets the full benefits of your latest bit of promotional marketing genius.

Data-Led Calls – Sometimes it’s best to meet face to face. Our data-driven calls always have a purpose: to capture vital interventions on the shop floor that can then be translated into actionable results. This allows us to create strategies that change conversations into conversions. Much like an MOT, our field teams are able to target stock-keeping units and pinpoint problem areas, presenting you with vital data that can help grow your brand – and that all-important ROI.

NPD Launch and Range Reset – Got a new look? Let’s shout about it! Our team of amazing marketers know exactly what’s needed to get your exciting relaunch or fresh product line into the spotlight. We can offer data analysis of your line’s performance in real time, straight from the day you launch it, including insights into how the stock placement is affecting how customers are interacting. Want to get inside your audience’s head and nail that impulse-buy itch? With our tried-and-tested product launch checklist and processes, we’ve got you covered.

Product Recall – Sometimes things don’t always work out – that’s just a part of life. But getting your products recalled quickly and effectively is integral to conducting a successful business and protecting your reputation. Our field teams are ready to be deployed at any time to help get things done smoothly and quickly. With Tactical Solutions, we have years of experience dealing with product recall situations and will work with you to determine the most optimal course of action – giving you peace of mind.

Retail Audit and Store Audit – We’re all for being nosy. This is especially true when we can put new unearthed data to good use. We have years of market experience and brand awareness that we use to collate vital insights across your chosen sector. We combine data from store audits to give you a full overview on store standards, POS compliance and competitor values – giving you the tools to create new and exciting brand experiences that will boost customer satisfaction.

Customer Stories