Solus

Tactical Solutions Solus Team: Your Brand’s Dedicated Ambassadors

At Tactical Solutions, our Solus Team acts as your brand’s dedicated ambassadors, demonstrating the value and power of your products using real-time data and in-store data insights – all gained from our powerful data analytics tools. We’re not just representatives; we’re your brand’s eyes and ears on the ground, working tirelessly to grow your business.

Our Brand Ambassadors go beyond simply stocking shelves. They collaborate with in-store decision makers to help maximise your brand’s visibility. Alongside this, they’ll use a data-led approach to make informed decisions, provide valuable feedback on competitor activities and market trends, and focus on delivering measurable results that impact your bottom line.

Ready to give your brand a powerful in-store presence? Contact our Solus Team today!

The Solus Team Structure: Tailored to Your Needs

Our Solus Team is structured to provide comprehensive support for your brand. They’re supported by Field Executives (who provide strategic oversight), as well as our Training Ambassadors (who ensure our team stays at the forefront of brand representation).

We offer bespoke team structures tailored to your specific needs, with a range of options to choose from. Whether you need a small, focused team or a large-scale operation, we can adapt our approach to suit your brand’s unique requirements – find out more about our people here.

We understand that each brand is unique.

That’s why we tailor our team engagement strategies to align with your specific needs and company culture, providing a ROI (return on investment) that can boost any modern brand to success. Our approach ensures that our Solus Team becomes a seamless extension of your brand, embodying your values and mission in every interaction.

Training Excellence: Building the Best Brand Ambassadors

Our comprehensive training approach focuses on developing a deep understanding of your products, whilst also honing interpersonal skills for effective in-store collaboration. This enables us to master our data analysis, which will then help you to make those all-important informed business decisions.

Ultimately, we ensure that every member of our Solus Team is equipped to represent your brand with expertise and enthusiasm, using our brand analytics in every intervention we make.

Real-Time Insights: From Day One and Beyond

Our Solus Team provides valuable insights from the very first day. This includes first-day feedback on store conditions and brand placement, promotion scanning and effective retail analysis, competitive intelligence on rival brands and products, and ongoing reports on sales trends and customer behaviour.

These real-time actionable insights allow for quick adjustments to your strategy, helping you to keep your brand one step ahead of the competition at all times.

Our Vision for the Future: Setting New Standards in Brand Representation

While we’re proud of our current achievements, we’re always looking ahead to see where we can raise the bar. Our vision includes using enhanced data analytics for even more precise data-driven decision-making, with an expanded use of technology for real-time reporting and adjustments, deeper integration with your brand’s marketing and sales strategies, and continuous improvement in training and skill development for our team.

We’re not just keeping up with the changing retail landscape – we’re helping to shape it.

Get in touch to find out how we can help your brand achieve unprecedented success!

The Tactical Solutions Difference

What sets us apart is our commitment to being in the right store at the right time, utilising bespoke journey planning instead of standardised store visits.

We leverage advanced retail analytics for data-driven decisions, track interventions and their effect on sales for measurable impact, and act as your eyes and ears on the ground, providing invaluable market insights beyond traditional metrics.

Let’s find out more!

Powered by Industry-leading Technology

Our Solus Team is equipped with industry-leading data and tech software that drives superior results for your brand:

Reapp Spotlight: Spotlight offers comprehensive performance tracking with real-time, automated alerts on critical metrics like sales, stock levels, and underperforming SKUs. This ensures our team can react swiftly to any issues and capitalise on opportunities when they arise.
Reapp Insight: Insight delivers deep data analysis and a range of powerful actionable insights, automating task allocation to ensure optimal resource utilisation and prioritisation of high-impact store visits. This data-driven retail management system dynamically adjusts journey plans and tasks based on store performance insights and retailer data, maximising efficiency and effectiveness.
Reapp Vision: Vision is a game-changer for brand compliance and competitor analysis. This AI-driven technology allows field teams to capture and analyse shelf images quickly. Compliance issues can be identified (such as incorrect product placements or stock shortages), providing actionable insights to correct these issues promptly.

Want to see our tech in action? Schedule a Reapp demo now!

Our Brand Champions are within 10 miles of
97% of stores in the UK, ready to support with
365-day promotion for your brand.

Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your sales. We get it. And whether its POS installation, check and fix, auditing or range changes, we combine big brains with big data to make sure the right improvements happen.

1,000,000+ interventions each year

3,500+ data-led calls per week

3 billion data units at our fingertips

UK map - tactical solutions are within 10 miles of 97% of stores

The road to greater brand awareness

Our Customer Partnership Team is here to be your ally, not just a service provider. We're dedicated to driving your success, built on a foundation of trust and collaboration. Think of us as your partners in growth, offering you fresh perspectives and a can-do attitude that knows no bounds.

With our wealth of industry experience and expertise, we're all about providing practical, data-driven solutions that empower you to make decisions with confidence. No challenge is too big, no opportunity too small – we're ready to tackle them all together.

Frequently Asked Questions

What makes the Tactical Solutions Solus Team unique?

Our Solus Team combines data-driven insights with on-the-ground expertise. We don’t just represent your brand; we become an extension of it. Our Brand Ambassadors are equipped with cutting-edge technology and comprehensive training, allowing them to make real-time decisions that drive sales and enhance brand visibility.

How do you measure the success of your Brand Ambassador programs?

We use a combination of quantitative and qualitative metrics. These include sales lift, promotion compliance rates, share of shelf, customer feedback, and competitive insights. We also translate these metrics into vivid, relatable terms – like filling Olympic pools with products – to make our impact tangible and memorable.

Can you tailor your services to fit my brand's specific needs?

Absolutely! We pride ourselves on our flexibility. Whether you need a small team for a targeted campaign or a large-scale operation for nationwide coverage, we can adapt our approach to suit your brand’s unique requirements and objectives.

How do you ensure that your Brand Ambassadors truly understand and represent our brand?

Our training program, led by industry experts, is comprehensive and ongoing. We immerse our team in your brand’s values, products, and objectives. Regular updates and feedback sessions ensure that our Brand Ambassadors stay aligned with your brand’s evolving needs and market position.

What kind of technology do you use, and how does it benefit my brand?

We utilise advanced software like Reapp Spotlight for performance tracking and Reapp Insight for data analytics for retail. Our Image Recognition Technology ensures compliance and provides competitive insights. This tech stack allows us to make data-driven decisions, respond quickly to market changes, and provide you with actionable insights along the way.

How quickly can you deploy a Solus Team for my brand?

Our deployment timelines vary based on the scope and scale of your needs. For standard deployments, we can typically have a team in place within 2-4 weeks. For larger or more complex projects, we’ll work with you to create a detailed timeline that meets your objectives

What kind of reporting can I expect from the Solus Team?

We provide regular, customised reports that align with your KPIs. These can include daily activity summaries, weekly performance updates, and monthly strategic overviews. Our reports combine hard data with actionable insights, giving you a clear picture of your brand’s in-store performance and areas for improvement.

How do you handle multi-brand or multi-category representation?

Our Solus Teams are trained to handle complex brand portfolios. We can structure our teams to provide dedicated support for each brand or category while maintaining a cohesive overall strategy. Our technology and training ensure that each brand receives the attention and expertise it deserves.

What sets your Brand Ambassadors apart from traditional merchandisers?

Our Brand Ambassadors are more than just merchandisers, although retail merchandising does come underneath our remit. They’re trained in data analysis, customer engagement, and competitive intelligence. They don’t just stock shelves; they actively work to grow your brand’s presence and sales through strategic interventions and real-time decision-making.

How do you stay updated on retail trends and evolving consumer behaviours?

We invest heavily in ongoing training and development for our teams. We also leverage our partnerships with leading retailers and brands to stay at the forefront of industry trends. Our retail data analytics capabilities allow us to spot emerging patterns in consumer behaviour, helping your brand stay ahead of the curve.

Ready to Join Us?