We deliver data-led, people-powered Tactical Solutions for the UK’s biggest brands
Using a combination of the latest data and insights, our strong in-store relationships and the experience of our retail professionals, we represent your brand as if it were our own.
We let brands focus on the big-picture stuff
Simply put, we do the fiddly bits. The profitable attention to detail.
We work with surgical precision, applying just the right amount of attention to make sure your customers have the best possible experience in each store. So, brands can concentrate on the mammoth task of producing stock to get onto shelves – without anyone worrying about lost opportunities.
We deliver real-time insights
Our technology and data allow us to coordinate a flexible workforce and communicate timely data-driven insights with credible precision.
By connecting our people through our network, everything from task allocation to feedback can be shared in an instant. This means retailers and brands can track the improvements in stores as they happen.
Our clients trust us to know what works
We don’t just understand the issues you face. We have spent a long time working throughout the industry to continuously update our skills, so we can apply new data and know-how.
We’re problem-solvers at heart, and we combine our experience, learning and technology to make the right things happen for you.
Brands we work with
Our journey so far…
- 2000 – Lorna Davidson founds Tactical Solutions based out of a shed in her back garden
- 2001 – Office and warehouse space established in Dee-Side, where we would frequently dispatch POS using car headlamps as one of the buildings had no lighting.
- 2003 – Headcount passed the 75 mark with 2 teams – ISS or T4G as it was known then (top 4 grocery), all fully employed with company cars and a Flexx team of about 200 part-time workers
- 2007 – First moved into Solus with the launch of the Heinz team – headcount now at 150 as a business
- 2011 – St Ives bought TS for £15m, making us part of an FTSE 100 company
- 2011 – Headcount topped 200 people
- 2012 – Awarded a Silver Award by Investors in People
- 2013 – Moved our warehousing to Redditch to enable us to move the office to a St Ives-run operation
- 2014 – Moved the head office to Ewloe
- 2018 – Launched our Solus Convenience offering
- 2018 – St Ives sold TS to The MARTLAND Holdings
- 2018 – We became the preferred supplier to Co-op for our field marketing services
- 2019 – We launched our first-ever Dave Rees Training Scholarship in memory of Dave
- 2020 – Tactical Solutions became part of the Dee Set Group
- 2022 – Became a Net Zero business in partnership with Climate Partners
- 2022 – Became a partner for Grocery Aid in the DIG group
- 2023 – Became a certified B Corp
- 2023 – Won Agency of the Year at Field Marketing & Brand Experience Awards
- 2024 – Honoured with the Gold Award for Grocery Aid
Passionate about today, influencing tomorrow
We always give our customers and colleagues our very best. We lead, inspire, and grow from within to create our own team of brand experts (who are full of passion) to drive success.
Our flexible field marketing services and tech capabilities means we can support you exactly as you need.
We place integrity and honesty at the heart of everything we do. We work relentlessly to improve our skills and knowledge to explore new ideas and create innovative solutions.
Whether the conversation is about driving stock onto shelves or analysing your in-store data to boost sales – we all share the same goal of driving results to put a smile on your face.
We’re ready, are you?
Trusted
Experts in delivering retail execution
Innovative
Data-led culture that drives strategic actions
M.A.D
Making a difference for our customers, colleagues, communities and the environment
Inclusive
Where every voice matters and diversity thrives
“Our Mission and Values steer us towards being a force for good. We are committed to making a positive impact in everything we do, ensuring that our actions benefit our customers, colleagues and the environment. By striving to be the best for the world, not just the best in the world, we aim to set a standard of excellence that prioritises the well-being of our communities and the planet, fostering a sustainable and equitable future for all.”
Cathy Evans, Managing Director
Using Business as a Force for Good
Our credentials speak volumes about our dedication to fostering a better, more inclusive, and sustainable future for all.
As the pioneering and sole certified B Corp Field Marketing Agency, we prioritise social and environmental responsibility in all aspects of our operations. Not only are we dedicated to reducing our carbon footprint through our partnership with Climate Partner, but we also actively champion diversity and inclusion initiatives as a Grocery SME Partner for D&I in Grocery.
We also support our colleagues’ health and well-being through our trained Mental Health First Aiders programme. Additionally, our dedication to community engagement is exemplified through our involvement with onHand, further solidifying our commitment to making a positive impact beyond business borders.
Your brand is in safe hands
We deliver incredible results for our customers, and in doing so, we’ve picked up many industry awards as a result.
We don’t like to brag (well perhaps just a little), but we’re currently recognised as the Field Marketing & Brand Experience Awards (FMBE) Agency of The Year. That success doesn’t happen by chance – by crossing every ‘t’ and dotting every ‘i’ in each and every call, we ensure we complete. With Tactical Solutions, you can rest assured that you’re in the most capable hands in the industry.
To work with the best, you must be the best.