Things Brands Should Watch Out for in Store in 2023

If you’re a business looking to increase your revenue and turnover in 2023, you need to keep up with current brand trends and marketing trends. 

The world of business is ever-changing, particularly with the near-constant development of new technologies. If you want to keep your brand relatable and relevant, your marketing strategy will need to reflect the current trends

However, it can be hard to know where to start – particularly if you’re a new business just starting out. At Tactical Solutions, we’re a data-led field marketing agency. This makes us perfectly primed to help you get your products into stores and flying off the shelves.

If you’d like to find out more about how we can help you, get in touch with our friendly team today!

What Are the Key Brand Trends to Look Out for in 2023?

Because of our extensive experience within the field marketing sector, Tactical Solutions is able to help you get your business off the ground and into stores across the UK. 

We’re experts at what we do, able to largely predict what the future holds for the world of retail marketing. As a business, it’s important to understand current brand trends so that you can really capitalise on them.

We’ve listed some of the key brand trends emerging at the moment for your benefit. If you’d like to get more involved with the Tactical Solutions process, you can kick things off with our friendly team here.

Increased sustainability

Sustainability has become increasingly important in recent years, particularly with the current climate crisis looming over us. More and more companies are deciding to go green, whilst also using environmentally-based purpose-led branding. 

A lot of businesses are attempting to cut their carbon emissions as much as possible. At Tactical Solutions, we’ve officially gone carbon neutral, doing our bit to help the planet.

This is something that can be seen across the world, with global governments attempting to get to net zero where possible. For example, the British government has recently announced it will be banning the sale of new ICE (internal combustion engine) petrol and diesel cars by 2030, to try and push the use of electric vehicles instead.

More and more consumers are demanding sustainable options, with many people choosing not to buy items that are considered to be bad for the environment. Studies have also shown that people are actually willing to pay more for sustainable options. Almost 90% of consumers said they would be willing to pay an extra 10% for more environmentally friendly products – up from 34% two years beforehand.

As well as creating a consistent brand experience and making your business look better, you can also increase your revenue. Use purpose-led branding and you can appeal to the sustainable crowd, which is only set to grow as time goes on.

If you decide to use Tactical Solutions as part of your brand strategy, you can be certain that we’ll help you with your goal to become as environmentally friendly as possible. We’ve recently become B Corp certified, showing that we’re industry leaders in the world of sustainable field marketing. 

If you’d like to find out more about what it means to be a B Corp, or you’d like our help with getting your brand off the ground, get in touch and we’ll be happy to help.

Cost Cutting

Over the past year or so, the UK (as well as many other nations around the world) has entered a ‘cost of living’ crisis. This term refers to the fall in ‘real-time income’ when comparing the rise of inflation and the price of food and other goods.

The British government has brought in several measures to try and help the population survive rising prices. However, many people are still struggling to make ends meet, which will have an impact on their buying power. As a brand, this is something you need to be aware of – particularly if your items are classified as luxury/high-end goods.

‘The lipstick effect’ is a term used to refer to changing buying habits during times of recession. During an economic crisis, people tend to purchase smaller, more affordable luxuries (like lipstick), instead of splurging on larger, more expensive purchases. 

If you can work out who your target audience is and conduct market research into their expected income range, you may be able to create a marketing strategy to combat the effects of the cost of living crisis. 

For example, reducing the recommended retail price might be beneficial, as it should inspire more consumers to purchase your products. Creating in-store deals or cutting the cost of your materials might also help you to reduce costs too.

The Rise of Influencer Marketing

Over the past couple of years, user-generated content has become exceedingly popular – particularly in terms of social media marketers and influencers.

The internet has had a huge impact on marketing over the last 20 years or so. Online audiences interact more with short-form video content, social media sites and adverts designed for mobile devices, instead of more traditional forms of marketing.

Keeping up with the current personal branding trends is important for any business, as it will help to keep your brand relevant. In 2020, 15 billion dollars was spent on influencer marketing, showing just how important it can be to your business. As a result, your marketing strategy should reflect the changing times to create a consistent brand experience for your potential customers.

Influencer marketing is usually conducted using social media – some of the most popular influencer channels are:

• Youtube
• Instagram
• TikTok

Working with influencers can be a particularly fruitful way of boosting your retail marketing strategy. 

One step you could take is to get an influencer to review your products online. For example, this could be part of a short-form video, helping you to promote your brand to new audiences. As well as increasing your overall reach, you should also increase your profits – which is particularly important considering the cost of living crisis mentioned above.

Get Your Brand on With Tactical Solutions

 If you’re wanting to jump on the field marketing bandwagon and you’re not sure where to start, Tactical Solutions is here to help! 

Our experience within the industry has made us perfectly poised to help you to discover the latest brand trends, before using them to your advantage. We deliver data-led, people-powered tactical solutions for the UK’s biggest brands, representing your company as if it were our own.

It’s this approach that sets us apart from the competition, delivering results that no one else can. To find out more about how Tactical Solutions can help you, get in touch with a member of our expert team today.