Data & Tech

Data and Tech

Here at Tactical Solutions, we create valuable digital consumer insights using our dedicated image recognition software. Our vision technology helps brands to make big business decisions, craft effective marketing campaigns and improve overall customer satisfaction.

We have a people-first approach to customer analytics that helps us provide retail data analytics to some of the biggest names on the UK market. Our team of passionate and bright brains crunch the numbers, ensuring even the most advanced solutions can be applied effectively.

We have award-winning data and tech capabilities that work seamlessly with field marketers operating across the UK in physical stores. It’s clear that we know the importance of bringing this crucial information to life. We don’t expect brands to be experts in every form of analytics but we do strive to give the companies we work with the ultimate benefit of our key business insights. This approach makes sense – especially when it impacts inventory levels, brand reputation and revenue.

By harnessing a wealth of knowledge spanning consumer trends, industry news and successful marketing strategies, brands can gain a deeper understanding of how their products perform in the store. We also aim to give our customers a better understanding of their clients’ shopping journeys. 

At Tactical Solutions, we love to get our teeth into analytics strategies that take into account factors such as:

• The impact of product selection
• Shelf space
• Shelf positioning

From POS installation (where we can glean fresh data in real-time) to our auditing and intervention options, we add the numbers and human figures to make tangible improvements. We’re all about turning conversations into conversions, boasting a proven record for success.

If you’re ready to take the next step in your business journey, contact our dedicated team and we’ll be happy to help.

What is Retail Analytics?

So, what exactly is the deal with data?

Well, the term data analytics refers to the method of examining and observing data pulled from a myriad of sources to note patterns and trends. This data helps us to build business intelligence that supports better business insights and future decisions. The most efficient analytics platform will collect data and automate the information gained into automatic performance reports, which, in turn, will drive organisations to create an actionable strategy targeting any pain points.

With the average transaction now occurring in the digital sphere, massive amounts of data can be harvested through a range of touchpoints. Thanks to the proliferation of contactless cutting-edge technology in recent years, EPOS technology, apps, websites and data-led calls present fantastic opportunities for brands to see their product assortment being assessed in the real world. Data cuts out the guesswork when it comes to the customer experience, showing in growing volumes whether current marketing strategies are truly effective. It can also be used to indicate if there are opportunities to boost conversion rates.

There are four data types we use in the data analytics market, which paint a handy picture of the sales journey, ensuring that nothing gets missed on the shop floor:

• Descriptive analytics: When brands are looking for an overview of a particular time scale (whether that’s due to a drop in sales or a disappointing product launch), descriptive analytics can tell us exactly what occurred on the surface level.
• Diagnostic analytics: Once we’ve decided on a ‘what’ to focus on, diagnostic analytics is used to delve deeper into the causation. These analytics draw from relevant data to paint a bigger picture.
• Predictive analytics: This intelligent method utilises complex statistical methods and classification algorithms to accurately predict future trends, helping marketing teams build on these meaningful digital consumer insights.
• Prescriptive analytics: Known as the most advanced form of data analytics available, prescriptive analytics answer the most difficult question for marketers: “What should I do now?” There are a number of different ways to use prescriptive analytics, from simulating various conditions and actions to starting a machine learning algorithm that produces accurate insights.

At Tactical Solutions, we deal with only the highest standards of quality data, using accurate and effective sources to give our brands the best customer analytics solutions available at the moment.

Data is usually refined through multi-step processes that validate and scrub these numbers clean against leading sources, giving our clients ultimate peace of mind when it comes to their business performance. Duplicates are removed and conflicting totals are unpicked, leaving behind a powerful tool that represents the true impact of your brand.

What Can I Use Retail Analytics For?

At Tactical Solutions, we have a mind-boggling three billion data units available at our team’s disposal – and you’d be surprised at how much of it is hidden on your shelves. Whether you are looking to check that in-store compliance is being adhered to, or you want to check whether a general stock drive is needed, we have crucial analysis tools available that can improve sales and vital engagement.

Advanced data analytics can be used in a wide range of ways within the retail industry. Depending on which focus areas brands want to hone in on, data can be interpreted to match the scope of the job. Thanks to our ability to perform a whopping 1,000,000+ interventions each year, we have produced retail analytics solutions that make a real difference.

Data sourced from our in-store calls, EPOS platforms, and cutting-edge image recognition features offers crucial business insights for marketers, helping them make informed decisions on a range of applications.

Retail analytics can be used to identify your brand’s most loyal customers, allowing you to tailor your output to a chosen demographic. We can also crunch the numbers to find out which products are in demand, as well as understand the average output from a variety of stores. Using prescriptive analytics, our team is also able to glean advanced digital consumer insights that recommend purchase quantities and optimal price points.

Our tailored approach, intuitive technology and flexible capabilities mean that our team can support retail businesses exactly as needed. Our stellar customer service from our experienced team also adds an extra dimension to these numbers. So, how can we use retail analytics to successfully gauge customer engagement, gain actionable insights and move forward with improved marketing decisions?

When it comes to collating data analytics for brands, our team goes above and beyond. We can create advanced analytics solutions that specifically pinpoint issues or suspected problems within your business infrastructure. We can also perform exploratory data-led calls at a number of stores to discover potential issues within the shopping experience. Our bespoke approach to retail analytics allows us to meet each client’s brief with a range of options, including automatic reporting features for immediate business insights or a snapshot of data analysis over time taken to monitor existing aspects such as customer retention rate.

We use technological innovation to support brands who want targeted improvements across a range of fixtures. As well as being excellent number crunchers, our team can put these results into context.

Using our passion for problem-solving, we can gain data from billions of products and stores across the retail industry and hone in on the perfect solution for you. Although data is our bread and butter, digital consumer insights are what we use to contextualise and apply a range of predictive strategies. This is the winning ingredient in our people-powered, data-driven formula.