Transform Your Brandâs Presence with Our Field Marketing ServicesÂ
At Tactical Solutions, we excel in providing comprehensive and efficient field marketing services tailored to your needs. Our flexible team structures ensure that every aspect of your marketing campaign receives the attention it deserves, maximising the impact and results.
All aboard: Why should you get on the field marketing train?
Whatever your in-store requirements, weâve got you covered. From fully dedicated brand ambassadors to agile one-off merchandising requests, our team can be found within 10 miles of 97% of stores in the UK, ready to support your brand.
Our teams are split into four areas, but weâre big believers that one size doesnât fit all, so when weâre discussing your requirements, weâll highlight how we could maximise the output of your objectives through a combination of our team solutions.
Our people are part of what makes us different, helping you get ahead of the competition:
- Solus (Dedicated) Team: Our dedicated team of ambassadors focuses solely on your brand, ensuring undivided attention and customised strategies to meet your specific goals.
- Syndicated In-Store Sales Team: Collaborative teams equipped to represent multiple brands, maximising efficiency while maintaining brand integrity.
- Convenience Team: Specialised teams adept at navigating the unique challenges and opportunities within the convenience sector, ensuring maximum visibility and sales.
- Flexx Merchandising Team: Agile teams ready to adapt to changing needs and scenarios, providing flexible solutions for dynamic environments.
The road to greater brand awareness
Our Customer Partnership Team is here to be your ally, not just a service provider. We’re dedicated to driving your success, built on a foundation of trust and collaboration. Think of us as your partners in growth, offering you fresh perspectives and a can-do attitude that knows no bounds.
With our wealth of industry experience and expertise, we’re all about providing practical, data-driven solutions that empower you to make decisions with confidence. No challenge is too big, no opportunity too small â we’re ready to tackle them all together.
Our Brand Champions are within 10 miles of 97% of stores in the UK, ready to support with 365-day promotion for your brand.
Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your sales. We get it. And whether its POS installation, check and fix, auditing or range changes, we combine big brains with big data to make sure the right improvements happen.
1,000,000+ interventions each year
3,500+ data-led calls per week
3 billion data units at our fingertips
The road to greater brand awareness
Our Customer Partnership Team is here to be your ally, not just a service provider. We're dedicated to driving your success, built on a foundation of trust and collaboration. Think of us as your partners in growth, offering you fresh perspectives and a can-do attitude that knows no bounds.
With our wealth of industry experience and expertise, we're all about providing practical, data-driven solutions that empower you to make decisions with confidence. No challenge is too big, no opportunity too small â we're ready to tackle them all together.
Engage, align and inspire: Our commitment to customer care
- Listen, Analyse, Advise
We’re all about understanding your needs, sorting through data insights, and offering smart solutions to deliver on your objectives.
- Picking the Best
We analyse your data to understand which team is best suited, where we should go and how to optimise the effectiveness of your campaign.
- Making a Plan
With everything considered, weâll pull together and align on a winning brief for our Territory Sales Manager and/or retail merchandisers to execute. Weâll also run time in motions in-store ahead of the activity to eliminate any issues before they become problems.
- Finding the Right Team
Itâs all in our hands now – well, the hands of our field management technology, which allocates the work to our local Territory Managers or the best merchandiser for the job. Not only does our data & tech maximise efficiency, but it also minimises commercial and environmental impacts.
- All Systems Go
As we go live in-store, youâll never have to wait until the end of the campaign to find out how things went. Weâll provide you with access to bespoke live reporting and feedback from the field so you can actively track against the campaign objectives by the hour.
- Sharing Results & Analysis
Post-activity wash-ups, productivity analysis, test-and-learn analysis, and continuous improvement are what weâre all about. Weâll always do a good job, but each job is an opportunity to go one better next time and really get the best out of what we can do for you. From your account manager to each in-store colleague, we share the same passion for your product as you do.
Target your audience with greater scope
So now youâve seen how we line up, itâs time we showed you some of our skills. And as the current title holders of âAgency of the Yearâ at the FMBE Awards, itâs no B Team that weâre supporting your brand with.
We offer a range of services designed to enhance your brand’s presence and performance in the field:
- Availability: Ensuring your products are readily available where and when your customers need them.
- Promotion Compliance: Guaranteeing adherence to regulations and brand guidelines to maintain brand integrity.
- NPD Launch and Reset: Expertly managing new product launches and resets to optimise visibility and sales.
- Product Recall:Â Swift and efficient handling of product recalls to minimise disruption and protect your brand reputation.
- Retail Audit: Comprehensive audits to gather crucial data insights, enabling informed decision-making and strategy refinement.
- Store Audits: Detailed assessments of store environments to identify opportunities and areas for improvement.
ROI mastery in one easy package
Our colleagues are experts in what they do, but our tech drives things to the next level – not just in terms of their efficiency, but also their effectiveness at the shelf edge.
Our approach is powered by data-led callage, ensuring that every store visit is strategically planned and executed to maximise impact. By leveraging data-led, actionable insights, we tailor our strategies to target specific objectives, delivering measurable results with each engagement.
Boost customer relationships in real-time
Behind our field marketing prowess lies Reapp, our in-house technology platform. Reapp empowers our teams with cutting-edge tools and analytics, enabling seamless coordination, real-time data access, and live performance tracking and reporting. With Reapp, we elevate the effectiveness and efficiency of our field marketing services, driving superior outcomes for our customers.
Field marketing: What exactly is it?
Field marketing centres on interacting with customers face-to-face at points of sale or other pertinent areas. It uses in-person contacts and customised experiences, in contrast to traditional marketing strategies that mostly focus on mass media to increase sales, engagement, and brand exposure.
At Tactical Solutions, we class ourselves as field marketing experts, as what we do is more than just advertising your goods or products. It’s about developing deep relationships with customers, learning about their wants and needs, and providing solutions that are specifically designed to meet those goals.
Field marketing encompasses activities such as product demos, sampling occasions, in-store promotions, retail audits, and more. It’s about making your brand tangible in the actual world, where customers can interact, feel, and see your offerings.
Our field marketing strategy is based on strategic planning and data-driven insights. Utilising state-of-the-art technology (Reapp) and years of in-store experience to maximise the impact we have on your retail sales with each call we make.
Field marketing is an effective weapon in your marketing toolbox – whether you’re introducing a new product, increasing in-store sales, or cultivating brand loyalty. It enables you to establish a personal connection with customers, increase credibility and trust, and eventually spur business expansion.
Ready to Join Us?
At Tactical Solutions, your career development is our priority. We're committed to providing a platform for innovation, growth, and success. Join us and contribute to shaping the future of field marketing.
Join our mission to innovate the retail industry and beyond. Explore our roles and apply today!Â