Transform Your Brandâs Presence with Our Powerful Field Marketing ServicesÂ
At Tactical Solutions, we excel in providing a wide range of innovative services tailored to the needs of our clients, including our comprehensive and efficient field marketing solutions. Our flexible team structures ensure that every aspect of your marketing campaign will receive the attention it deserves, maximising both impact and the results.
All Aboard: Why Should You Jump on the Field Marketing Train?
Whatever your in-store requirements are, weâve got you covered at Tactical Solutions. From fully dedicated brand ambassadors to agile one-off merchandising requests, our field sales team can be found within 10 miles of 97% of stores in the UK, ready to support your brand.
Our teams are split into four areas, but weâre big believers that one size doesnât fit all. When we discuss your requirements, weâll highlight how we could maximise the output of your objectives through a combination of our field marketing team solutions.
Our People
Our people are part of what makes us so different from other retail marketing agencies, helping you get ahead of the competition with ease.
We have several teams available, depending on what your business needs and requirements are:
- Dedicated Solus Team: Our dedicated team of Solus ambassadors focuses solely on your brand, ensuring you have their undivided attention and a range of customised strategies to meet your specific business goals.
- Syndicated In-Store Sales Team: Our Syndicated In-Store Sales Team is a collaborative division, equipped to represent multiple brands at once. This approach to field marketing ensures that efficiency is maximised, whilst still maintaining brand integrity.
- Convenience Team: Our convenience teams are specialised groups that are highly adept at navigating the unique challenges and opportunities within the convenience sector. They’re particularly useful for ensuring maximum visibility and sales.
- Flexx Merchandising Team: Our Flexx Merchandising teams are agile and ready to adapt to any changing needs and scenarios that may crop up, providing flexible solutions for dynamic field sales environments.
Not sure which team is right for your needs? Contact us today and we’ll answer any questions you might have.
Field Marketing Will Put You on the Road to Success in No Time
Our Customer Partnership Team are your specialist allies, able to plan and execute strategic field marketing campaigns that will bring your brand to life on the ground. We use a range of field marketing solutions that often involve recruiting, training, and managing our field sales teams to represent your brand in specific locations – whether that’s in retail stores, at pop-up events or even at trade shows and festivals.
We’re ready to truly put your brand on the map, acting as an extension of your own internal marketing team. We can also use our retail merchandising solutions to work closely with your retail marketing agency, which enables us to truly grow your business and make sure your campaigns are consistent and impactful across all touchpoints.
Ready to get started? Why not get in touch with our expert team today?!
Our Brand Champions are located within 10 miles of 97% of UK stores, ready to support your field sales strategy with 365-day promotion for your brand.
Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your field sales. We get it. And whether its POS installation, check and fix, retail store audits or range changes, we combine big brains with big data to make sure the right improvements happen.
1,000,000+ interventions each year
3,500+ data-led calls per week
3 billion data units at our fingertips
The road to greater brand awareness
Our Customer Partnership Team is here to be your ally, not just a service provider. We're dedicated to driving your success, built on a foundation of trust and collaboration. Think of us as your partners in growth, offering you fresh perspectives and a can-do attitude that knows no bounds.
With our wealth of industry experience and expertise, we're all about providing practical, data-driven solutions that empower you to make decisions with confidence. No challenge is too big, no opportunity too small â we're ready to tackle them all together.
Engage, Align and Inspire: Our Commitment to Customer Care
- Listen, Analyse, Advise
We’re all about understanding your needs, sorting through data-driven retail insights and offering smart solutions to deliver on your objectives.
- Picking the Best
We analyse your data to understand which team is best suited to your business, where we should go and how to optimise the effectiveness of your campaign.
- Making a Plan
With everything considered, weâll pull together and align on a winning brief for our Territory Sales Manager and/or our retail merchandising team to execute. Weâll also run time in motion in-store ahead of the activity to eliminate any issues before they become problems.
- Finding the Right Team
Your field marketing strategy is all in our hands now – well, the hands of our field management technology, which allocates the work to our local Territory Managers or the best merchandiser for the job. Not only does our data & tech maximise efficiency, but it also minimises commercial and environmental impacts.
- All Systems Go
As we go live in-store, youâll never have to wait until the end of the campaign to find out how things went. Weâll provide you with access to bespoke live reporting and feedback from the field so you can actively track against the campaign objectives by the hour.
- Sharing Results & Analysis
Post-activity wash-ups, productivity analysis, test-and-learn analysis and continuous improvement are what weâre all about. Weâll always provide you with good work, but each job is an opportunity to do better next time and really get the best out of what we can do for you. From your account manager to each in-store colleague, we all share the same passion for your products as you do.
Target Your Audience with Greater Scope
Now that youâve seen how we line up, itâs time we showed you some of our skills. And as the current title holders of âAgency of the Yearâ at the FMBE Awards, itâs no B Team that weâre supporting your brand with.
We offer a range of field marketing services designed to enhance your brand’s presence and performance in the field:
- Availability: Ensuring your products are readily available where and when your customers need them.
- Promotion Compliance: Our promotion compliance solution guarantees adherence to regulations and brand guidelines to maintain brand integrity.
- NPD Launch and Reset: Our dedicated team can expertly manage new product launches and resets to optimise visibility and sales.
- Product Recall:Â Our swift and efficient handling of product recalls minimises disruption and protects your brand reputation.
- Retail Audits: Comprehensive retail audits are conducted to gather crucial data-driven insights, enabling informed decision-making and strategy refinement.
- Store Audits: We’ll create detailed assessments of store environments to identify opportunities and areas for improvement.
ROI Mastery in One Easy Package
Our colleagues are experts at what they do, but our tech is what drives things to the next level – not just in terms of efficiency but also our effectiveness at the shelf edge.
Our unique approach to field marketing is powered by data-led callage, ensuring that every store visit is strategically planned and executed to maximise impact. By leveraging data-led, actionable insights, we can tailor our field sales strategies to target specific objectives, delivering measurable results with each engagement.
Boost Customer Relationships in Real Time
Behind our field marketing prowess lies Reapp, our in-house technology platform. Reapp empowers our teams with cutting-edge tools and data analytics, enabling seamless coordination, real time data access, and live performance tracking and reporting. With Reapp, we can elevate the effectiveness and efficiency of our field marketing services, driving superior outcomes for all our customers.
Field Marketing: What Exactly Is It?
Field marketing centres on interacting with customers face-to-face at points of sale or other pertinent areas. It uses in-person contacts and customised experiences, in contrast to traditional marketing strategies that mostly focus on mass media to increase sales, engagement and brand exposure.
At Tactical Solutions, we class ourselves as field marketing experts, as what we do is more than just advertising your goods or products. It’s about developing deep relationships with customers, learning about their wants and needs, and providing solutions that are specifically designed to meet those goals.
Field marketing encompasses activities such as product demonstrations, sampling occasions, in-store promotions, retail audits, and more. It’s all about making your brand tangible in the actual world, where customers can interact, feel and see your product offerings in real life.
Our field marketing strategy is based on strategic planning and data-driven insights, utilising state-of-the-art technology like Reapp and years of in-store experience to maximise the impact we have on your retail sales with each call we make.
Field marketing is an effective weapon in your marketing toolbox – whether you’re introducing a new product, wanting to increase your in-store sales or cultivating brand loyalty. It enables you to establish a personal connection with customers, increase credibility and trust and eventually spur on new business expansion.
Ready to get started with Tactical Solutions? Get in touch with our expert team today and we’ll tailor a retail marketing plan for you.
Ready to Join Us?
At Tactical Solutions, your career development is our priority. We're committed to providing a platform for innovation, growth, and success. Join us and contribute to shaping the future of field marketing.
Join our mission to innovate the retail industry and beyond. Explore our roles and apply today!Â