Tactical Solutions Convenience Team: Maximising Your Brand’s Reach in the Convenience Sector
With the ever-evolving retail landscape, major retailers are now expanding into the convenience market due to shifts in consumer behaviour.
Brands without a strong convenience strategy risk losing reach, but luckily, our Convenience Team is your key to unlocking the full potential of this dynamic sector.
Ready to expand your brand’s presence in the convenience sector? Let’s talk strategy!
Why Choose Our Convenience Team?
Our team of experts utilises experience in three pillars to boost your convenience sales.
Dedicated Expertise
Our team of Territory Sales Managers (TSMs), reporting to Regional Sales Managers (RSMs), brings specialised knowledge of the convenience sector. Regular development days and accompaniments ensure our team stays one step ahead of industry trends.
Data-Driven Approach
We utilise advanced tools like Reapp Spotlight and custom scorecards to “fish where the fish are,” maximising shelf availability and return on investment. Our approach ensures that each cabinet delivers at least 3x the investment.
Comprehensive Coverage
From cash & carry operations to independent retailers and petrol forecourts, we cover all aspects of the convenience sector. We understand the nuances of each channel and tailor our strategies accordingly.
Want to see how our data-driven approach can boost your convenience sales? Request a demo today!
Our Services: Beyond the Van Driver
Driving vans is just one of our talents. The Tactical Solutions team uses strategy and advanced development to achieve the best for your needs.
Strategic Sales
We’re not just delivery drivers. Our team excels at building categories from scratch, turning retailers into brand advocates – maximising both volume and distribution.
Direct Distribution
With multiple routes to market, including our own van sales operation, we ensure your products reach the right stores at the right time.
Training and Development
New team members undergo a comprehensive 6-month training program, including a 1-2 day induction and buddy system. This ensures every representative is fully aligned with your brand values and objectives.
Tailored KPIs
We understand that performance metrics vary by region. Our KPIs are tailored to local market conditions, whether it’s London’s 1-12 week cycles or Birmingham’s opportunities for new retailer acquisition.
Interested in our training approach? Let’s discuss how we can represent your brand with excellence!
The Tactical Solutions Difference
We know brands are our thing, but we’re not like the rest. Don’t believe us? See for yourself…
Transparency and Adaptability
We pride ourselves on being forthcoming with information, utilising data effectively, and offering bespoke tools. Our ability to adapt quickly and deliver solutions has earned praise from our clients.
Strong Relationships
We maintain excellent relationships with clients, account managers, and retailers. This network allows us to provide unparalleled insights and service.
Syndicated Team Advantage
Our syndicated team approach in the independent retail sector offers a unique advantage for your brand including economies of scale, shared expertise, and a broader market perspective.
Experience the Tactical Solutions difference. Schedule a consultation today!
Cutting-Edge Technology
Our data-driven methodology, combined with our deep understanding of the convenience sector, allows us to pinpoint opportunities others might miss.Â
We don’t just stock shelves – we build categories, turn retailers into brand advocates, and drive measurable ROI.
Reapp Vision
Our image recognition technology, Reapp Vision, revolutionises in-store data collection and analysis.Â
This AI-driven tool allows field teams to capture and analyse shelf images, quickly identifying compliance issues, incorrect product placements, and out-of-stock items.Â
Reapp Vision seamlessly integrates with our Reapp Perform system, enabling comprehensive competitor SKU recognition and real-time corrective actions to enhance shelf presence.
Loyalty Schemes
Through Reapp Loyalty, we can implement QR code-based loyalty schemes on products, helping retailers build their customer base while rewarding consumers.Â
These schemes not only incentivise repeat purchases but also provide valuable consumer insights through data collection, allowing for more targeted marketing efforts and personalised consumer engagement.Â
By leveraging these loyalty programs, retailers can foster stronger customer relationships and drive long-term brand loyalty.
Our Brand Champions are within 10 miles of 97% of stores in the UK, ready to support with 365-day promotion for your brand.
Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your sales. We get it. And whether its POS installation, check and fix, auditing or range changes, we combine big brains with big data to make sure the right improvements happen.
1,000,000+ interventions each year
3,500+ data-led calls per week
3 billion data units at our fingertips
The road to greater brand awareness
Our Customer Partnership Team is here to be your ally, not just a service provider. We're dedicated to driving your success, built on a foundation of trust and collaboration. Think of us as your partners in growth, offering you fresh perspectives and a can-do attitude that knows no bounds.
With our wealth of industry experience and expertise, we're all about providing practical, data-driven solutions that empower you to make decisions with confidence. No challenge is too big, no opportunity too small – we're ready to tackle them all together.
Frequently Asked Questions
If you can’t find an answer to your question here, don’t hesitate to reach out to our team today – they’ll be more than happy to help!
Can you work with multiple brands in the same category?
Yes, our syndicated team approach allows us to represent multiple brands effectively. However, due to high demand, this service is currently sold out until 2025 for the independent retail sector.
How do you measure success in the convenience sector?
We use a combination of metrics, including:
- Distribution gains
- Volume sales
- ROI
- Retailer satisfaction
Our scorecards are tailored to each brand and region, ensuring we’re always measuring what matters most to your business.
How quickly can you implement a convenience strategy for my brand?
Timeline varies based on the scope of the project, but typically we can have a basic strategy in place within 4-6 weeks, with full implementation rolling out over 3-6 months.
Do you handle direct distribution?
Yes, we offer direct distribution services, including temperature-controlled van sales for products like ice cream and chilled goods.
Ready to Join Us?
At Tactical Solutions, your career development is our priority. We're committed to providing a platform for innovation, growth, and success. Join us and contribute to shaping the future of field marketing.
Join our mission to innovate the retail industry and beyond. Explore our roles and apply today!Â