Tactical Solutions Syndicated Brand Field Marketing Team: Amplifying Your Brand’s Presence
In the competitive world of retail, your standing can help to ensure your brand’s longevity. You can trust in our Syndicated Brand Field Marketing Team to offer you a unique, collaborative approach fuelled by retail data analytics, maximising your brand’s impact while also optimising your resources.
Ready to join forces and achieve maximum retail impact? Get in touch and we’ll explore our syndicated approach together!
Why Choose Our Syndicated Team?
There are many reasons why you should consider using our Syndicated team for your business, which we’ll discuss in more detail below.
We also have our dedicated Flexx and Solus teams if you require something slightly different – make an enquiry today and we’ll advise you accordingly based on your needs.
Shared Expertise, Individual Focus
Our team of highly skilled field marketers represent multiple brands, bringing cross-category retail tech insights and best practices to each client we work with. While we leverage our shared knowledge, we’ll also ensure a dedicated focus on each brand’s unique objectives, adhering to your purpose and ethos along the way.
Cost-Effective Coverage
By sharing resources across brands, we offer extensive market coverage at a fraction of the cost of using our individual teams. This model allows brands of all sizes to access our unmatched field marketing services.
A Holistic Market View
Our work across various categories provides a comprehensive understanding of brand trends, retail predictions, consumer behaviours, and competitive landscapes. This broad perspective ensures that we can help you to make the right decisions and strategies for your brand.
Our Syndicated Team Advantage
So, why should you team up with our Syndicated team? Let’s find out…
- Leverage cross-category insights for innovative field marketing strategies
- Access wider store coverage through shared resources
- Benefit from best practices across diverse product categories
- Maximise efficiency for your in store visits and retailer relationships
- Gain a broader market perspective to inform your brand strategy
Sounds good? Let’s make it work!
Our Brand Champions are within 10 miles of 97% of stores in the UK, ready to support with 365-day promotion for your brand.
Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your sales. We get it. And whether its POS installation, check and fix, auditing or range changes, we combine big brains with big data to make sure the right improvements happen.
1,000,000+ interventions each year
3,500+ data-led calls per week
3 billion data units at our fingertips
The road to greater brand awareness
Our Customer Partnership Team is here to be your ally, not just a service provider. We're dedicated to driving your success, built on a foundation of trust and collaboration. Think of us as your partners in growth, offering you fresh perspectives and a can-do attitude that knows no bounds.
With our wealth of industry experience and expertise, we're all about providing practical, data-driven solutions that empower you to make decisions with confidence. No challenge is too big, no opportunity too small – we're ready to tackle them all together.
Types of Interventions and In-Store Support
Our Syndicated Team offers a wide range of interventions and support to ensure your brand shines in-store, delivering a comprehensive retail management system for all:
Merchandising Excellence
- Planogram compliance checks and corrections
- Stock level management and replenishment
- Product facing and positioning optimisation
- Implementation of promotional displays and POS materials
Brand Advocacy
- Staff training on product features and benefits
- Shopper engagement and product demonstrations
- Gathering customer feedback and insights
Competitive Intelligence
- Monitoring competitor activities and promotions
- Tracking market trends and consumer preferences
- Providing real-time reports and actionable brand insights on the competitive landscape
Sales Support
- Upselling and cross-selling initiatives
- New product introductions and launches
- Building relationships with store managers for better brand placement
Compliance and Audit
- Ensuring pricing accuracy and promotional compliance
- Conducting store and retail audits for adherence to brand guidelines
- Reporting on overall brand presence and share of shelf
Want to know which interventions will make the biggest impact for your brand? Let’s analyse your needs together!
Our Process: Seamless Integration = Maximum Impact
Wondering how it all works? There’s nothing to fear – our Syndicated team is ready and waiting to help your brand gain a competitive foothold in the market!
Let’s see how it’s done…
Initial Assessment – We’ll begin by understanding your brand’s unique needs, objectives, and current market position.
Strategic Planning – Our team will then develop a personalised and modern strategy that aligns with your goals, while also leveraging our syndicated model’s strengths.
Team Allocation – We’ll assign a team of skilled field marketers who are best suited to represent your brand, alongside other, complementary products.
Implementation –Â Our team hits the ground running, implementing agreed-upon strategies and interventions across targeted stores.
Real-Time Reporting – By leveraging our dynamic data and tech and our powerful retail reporting tools, we’ll provide ongoing insights and performance metrics.
Continuous Optimisation – We’ll regularly review and adjust our data-led approach to ensure maximum effectiveness for your brand.
Technology-Driven Insights
Our proprietary Reapp technology provides unparalleled real-time data on store conditions, compliance, and sales performance, empowering brands with actionable insights to optimise their retail strategies.
Integrated Analytics
Reapp Analytics centralises data from multiple sources, offering a comprehensive view of your brand’s performance. By analysing EPOS data, sales trends, and external factors like promotions and weather. Reapp Analytics also identifies opportunities and challenges at the store level, enabling you to use big data analytics in retail to your advantage.
Image Recognition
Reapp Vision leverages advanced AI-driven image recognition technology to ensure promotional and fixture compliance across stores. This technology allows our field teams to capture and analyse shelf images, quickly identifying compliance issues such as incorrect product placements or out-of-stock items, providing actionable retail data insights to correct these issues promptly.
Real-Time Alerts
Reapp Insight and Reapp Spotlight deliver automated daily alerts on key metrics like sales, availability, and underperforming SKUs. Real-time data from our retail predictive analytics tech enables our field teams to make informed decisions effectively, ensuring optimal resource utilisation and the prioritisation of our high-impact store visits.
Automated Task Allocation
Reapp Insight optimises task allocation based on store performance data. By dynamically adjusting journey plans and tasks, Reapp Insight ensures that field teams focus on stores with the highest potential impact. This targeted approach enhances the efficiency and effectiveness of all your in-store activities.
Frequently Asked Questions
How do you ensure individual brand focus in a syndicated model?
While our team represents multiple brands, we have strict protocols to ensure dedicated focus on each brand’s objectives. Our field marketers are trained to switch between brand priorities seamlessly and maintain confidentiality throughout your success story.
Can brands from competing categories be part of the same syndicated team?
We carefully structure our teams to avoid direct competitors. Our syndicated approach typically brings together complementary brands that can benefit from shared retail insights, without compromising individual strategies.
How do you measure success in the syndicated model?
We use a combination of brand-specific KPIs and overall retail performance metrics. Our advanced retail data analytics tools (such as Reapp) allow us to track individual brand performance within the context of broader market trends.
What types of in-store interventions do you typically perform?
Our interventions cover a wide range of activities essential for brand success. These include correcting bookstocks, conducting gap checks, optimising product placement, implementing promotional displays, training store staff, and gathering competitive intelligence. We tailor our intervention mix to each brand’s specific needs, as well as the current market conditions.
Can we choose specific interventions for our brand within the syndicated model?
Absolutely. While we leverage our experience to recommend the most effective interventions, we always tailor our approach to each brand’s specific needs and objectives.
Ready to Join Us?
At Tactical Solutions, your career development is our priority. We're committed to providing a platform for innovation, growth, and success. Join us and contribute to shaping the future of field marketing.
Join our mission to innovate the retail industry and beyond. Explore our roles and apply today!Â