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Choosing Retail Merchandising Solutions | Tactical Solutions

14 Dec,2023

Choosing the right retail merchandising solutions for your brand can be tricky. Here, deciding which field marketing company to partner with is a big decision to make, and to get it right, you’ll need to closely consider:

  • Your business goals and objectives
  • Your budget and predicted turnover
  • The services required

Knowing where to turn can be difficult, but fear not, Tactical Solutions is here to help! 

With our high-tech tools and data-led calls, we have everything you need to put your brand squarely on the path to success. During our time in the industry, we’ve mastered the art of retail merchandising, helping all of our clients boost their sales and maximise the customer experience along the way.

Want to find out how we can help your brand? Let’s connect.

Retail merchandising: Behind the scenes

If you’ve made it this far, you’re likely no stranger to retail merchandising. However, we’ve created this section to give you a few more pointers, keeping you informed every step of the way.

 

Retail merchandising (sometimes known as visual merchandising) is the art of creating the perfect shopping environment for your customers, guiding them expertly toward the till. By crafting strategic store layouts and promotional campaigns, you can boost both the customer experience and your sales, pushing you higher up the retail ladder of success. 

 

There are many pieces that shape the overall retail merchandising puzzle:

 

 

The aim is to make your items and brand as enticing as possible, and when used effectively, visual merchandising can make you the king or queen of the retail world. It’s not just about getting people to buy your products: It’s about keeping them coming back for more, long into the future.

 

Sound good? We think so!

 

The search for perfection: Finding the ideal retail merchandising partner

Now that you understand what retail merchandising is, the next step is to find the perfect company to bring your campaigns to life. Committing to a new marketing strategy can be difficult, requiring thorough research before you make your decision.

At Tactical Solutions, we proudly stand as the UK’s premier field marketing brand, providing bespoke high-tech, in-store solutions for our clients across a wide array of disciplines. 

Ready to find out how to choose the perfect retail merchandising partner?

Let’s take a closer look.

 

Prepare for success: Evaluate your needs and budget

First things first, you need to define exactly what it is you need from your retail merchandising solution. Creating a worthwhile strategy is the key to your success in this dynamic marketing realm. Once you’ve identified your brand’s service requirements, you’ll be able to find the perfect company to help you succeed.

Before sealing the deal, you need to arm yourself with a list of essential questions, before diving deep into the answers. Consider asking yourself things like:

  • What are your overall marketing goals? (Both in the immediate now and the longer term)
  • What would you like to achieve with your retail merchandising solution?
  • What challenges are you currently facing?
  • What is your timeline for your desired results?
  • What is your current budget, and do you foresee any monetary changes in the future?

Your budget is a key consideration here. There’s no point wasting time researching visual merchandising solutions that are beyond your financial reach. After all, you’re here to boost your ROI, not reduce it!

The solution lies in two words: Tactical Solutions.

We delve deep into the very heart of your brand, offering advanced technological solutions to suit a variety of budgets. With our cutting-edge, data-driven approach, we can create the perfect retail merchandising strategy before putting your bespoke plan into action. There are no gimmicks here – just results that will help you soar high above the competition!

If that sounds too good to be true, it isn’t!

 

Strategically evaluate the services on offer

Now that you’ve identified your brand’s needs and budget, it’s time to get to work and find the perfect retail merchandising partner. Every brand is unique, and not all companies will align with your goals, so you should evaluate the tech, resources and services on offer with every business you consult.

Ask yourself: Does your chosen company offer bespoke services or stick to the basics? Do they offer a wide range of solutions or are they narrow in scope? Do their services and tools align with your brand’s needs and ethos? These questions are vital before committing to a retail merchandising partner.

The good news is that, if you’re unsure where to go, you can rely on the highly skilled team at Tactical Solutions. We cover a wide spectrum of touchpoints and solutions with our services, using our innovative tech to champion the brands that choose to work with us. 

A glimpse at our retail merchandising services

Let’s explore some of our standout services and techniques:

When you work with our team, we’ll carry out a full store audit, identifying what works with your existing operations and what could be better. We use the latest EPOS data and image recognition technology to source your data before using our amazing Reapp software to crunch the numbers. Once analysed, you’ll receive a range of impactful shopper insights, which can be immediately actioned. 

However, our commitment doesn’t end there! We’ll provide full retail support long after your visual merchandising techniques have been implemented, conducting our own data-led calls to ensure ongoing success for your brand. It’s rare that something doesn’t work out, but if an intervention is needed, we’ll strike quickly while the iron is hot!

The quest for flexibility

In the modern world of retail, flexibility isn’t just a choice – it’s a necessity. Businesses move faster than ever, so finding a retail merchandising service that can adapt on the fly is essential.

Plans can shift rapidly, especially in the volatile retail realm. To truly thrive, finding a retail merchandising solution with the ability to predict these changes and pivot when needed is a must. When consulting with your company of choice, then, you should ask for real-world examples of similar situations, so you can work out whether they’re the best fit for your needs.

For a taste of this, check out our customer stories to see our retail merchandising solutions in action.

How to make your retail strategy more dynamic 

Enter Tactical Solutions: The maestros of flexibility. Every service we offer can be tailored to your specific needs and desires, ensuring adaptability is at the very forefront of your business. Regardless of your brand or your visual merchandising visions, we can handcraft a suitable strategy for your retail operations. 

We’re also pretty good at making changes on the go, using our advanced data analytics tech to predict issues long before they’re a problem. We champion predictive analytics and demand forecasting, making high-quality interventions before they’re deemed necessary.

By tapping into our wealth of data, we can provide razor-sharp predictive insights about many aspects of your brand, including:

By analysing a range of important metrics, we can predict customer behaviour well into the future, turning your brand into a modern-day mind reader. We can forecast what’s hot and what’s not, ensuring your promotions and pricing strategies are always on point and ready to go. 

Tactical Solutions is your own private crystal ball, propelling your brand to new heights.

Tactical Solutions: A world of innovative retail merchandising solutions

In retail, selecting the right retail merchandising solutions for your brand is paramount to success. You need a partner who understands your business inside and out – one who is able to prepare an effective plan of action to give your goals the best chance at landing.

 

If you’re struggling to find a suitable retail merchandising solution, Tactical Solutions is the UK’s go-to choice. 

 

Retail merchandising is our bread and butter – it’s not just a buzzword, it’s ingrained in our DNA. Regardless of your budget, goals, or product lineup, our bespoke data and tech services can be tailored to the immediate needs and aspirations of your brand, ensuring flexibility remains at the forefront. 

Ready to embark on a journey to retail merchandising success? We’ve got you covered – get in touch and we’ll make all your dreams come true.