Services

Promotion Compliance 

There’s nothing like seeing an initial seed of an idea through to full bloom. After years in the business, we know that brand promotion is a key investment tied to overall business success. Not a simple tick-box solution though, it takes multiple hands to take that concept from head office to a fully-fledged display on the shop floor. Maintaining a stream of fresh and vibrant promotions is one of the most effective ways to get customers to put your products in their baskets, but ensuring that these promotions are properly constructed and deployed can feel like an uphill struggle. 

Our field sales team is the ultimate solution to giving your brand the promotional compliance it deserves, making sure that you and your promotional concept work to its fullest potential. Our team works quickly and effectively to ensure any problems are smoothed over in-store, with a bespoke service that not only targets issues within the product journey but actively streamlines it, helping you avoid costly repercussions.

When it comes to getting the most out of supermarket promotional compliance, we know that it can be a lengthy process. That’s why our field marketers are here to help save you time – and money – with a winning combination of industry knowledge and priceless interpersonal skills that have allowed us to build key relationships in stores nationwide. In fact, we’re proud to be a team of ‘all-rounders’, bringing you technology that gets vital insights from a variety of data sources. We pair this with our wealth of experience in product promotion, strategising the best promotional positioning to get your brand outstanding results. 

A sense of partnership can go a long way, which is why we are data led and people powered. As well as being a crack team of number crunchers and successful field marketers, we’re also friendly people – if we don’t say so ourselves! This goes a long way when it comes to bridging gaps between our clients’ brands and the supermarkets that house them, proving that nice doesn’t always finish last. In fact, we’ve achieved measurable success for major clients by not only improving but maintaining opportunities for promotional compliance, while attracting customers and getting those all-important sales. 

Whether you use our promotional compliance service as a standalone service or as part of a tailored, multi-armed approach, with Tactical Solutions you are getting powerful data insights, all handled with that crucial human touch.

It’s not enough to know numbers, you’ve got to understand people too. That’s our winning formula.

NPD Launch and Range Reset 

It all comes down to this. After months of workshops, some serious research, a few rounds of eye-catching design for good measure, and plenty of umming and ahing, your new product development (NPD) launch is ready to hit the shelves! At Tactical Solutions, we know that this is one of the most exciting – and nerve-wracking – times for brands, meaning that every part of the launch process has to go smoothly. We know there are plenty of factors that can impact a launch beyond the initial buzz, including issues with availability and nailing the perfect timing, as well as ensuring that your brand-new product has pride of place on the shelf.

Whether you are looking to transform a pre-existing range of products as part of a planned reset or launch a new product range entirely, we have 3 billion data units available at our fingertips to optimise every step. Our brand experts are able to work with you from day one to create a real-time analysis of your new line’s performance, ensuring that your product is seen by – and, most importantly, is available to – the customers being targeted. With fresh data from a host of varied and valuable sources, including placement, we can provide vital insights into what your target audience really wants, helping you to navigate the consumer headspace quickly and efficiently – without months of costly research. 

At Tactical Solutions, we don’t just crunch numbers – we like to see what’s going on in those little grey cells, too. That’s why our Brand Champions will take the time to educate the stores set to stock your latest line on those all-important USPs, forging partnerships that continue to work with your brand’s strategy from launch all the way to your products becoming a consumer favourite. We also ensure that your chosen stores not only have the relevant branding knowledge but also every tool needed to set up promotional materials correctly and work with your products. 

For staggering sales success, we pull together industry-leading data with the technology that fuels it – all driven by a team of experts that know how to get results. 

Product Recall 

Some things simply don’t work out – and that’s OK. When it doesn’t, you need a reliable team who can facilitate a product recall quickly and effectively. At Tactical Solutions, our team of field marketers have combined experience that goes back years, helping brands maintain their priceless reputations. We are quick to respond to a recall and even quicker on the ground, working with a range of tailored solutions and situations that ensure that you are kept in the loop with what’s happening in your stores. 

Through our product retail services, we know how to manage multiple outcomes while submitting live updates of the withdrawal in real time. When time is of the essence, our team also uses a stock of industry-leading technology to supply your brand with auditable evidence as we carry out an effective recall. We know exactly who to speak to in order to smooth out a situation quickly, using our knowledge to open dialogue with the correct people and get to the heart of the issue as soon as possible. 

Every product recall incident is individual – much like the brands we work on behalf of. That’s why we are able to tailor our output to make sure that all products are recalled from every point of the sale journey, from distribution warehouses to wholesale holding and the shelves where they are stocked. We operate with a cohesive approach to recalling goods and returning them to test centres, where you can examine what may have gone wrong.

But that’s not enough. We know that during this time your brand needs complete support, which is why we go the extra mile in getting your chosen products back onto shelves and into the retail sphere, so you can continue to meet your targets while considering your next steps. 

Our technology offering means that your situation is managed end to end, tying together big brains and bigger analytical solutions to create a positive resolution. And who doesn’t love a happy ending?