Data-led Calls

What we’ll look for during our store visits

Our store visits are pretty comprehensive and there’s not just one specific thing that we’ll be looking at. 

Instead, we’re looking to holistically review your performance in stores to give a total overview of the good, the bad, and the ugly. 

In general, we’ll be looking for the answers to these questions:

Are your marketing materials constructed properly?

If you’re paying for high-quality display units for your products to be presented in when they hit stores, you’ll expect them to be utilised properly. 

Unfortunately, this isn’t always the case. 

With staff on the shop floor rushing around trying to keep all of their plates spinning, it can be easy for your displays to be used in the wrong manner. 

Whether it’s a lack of restocking or lazy construction, this will harm your chances of persuading shoppers to make a purchase decision. 

During our visits to stores, we’ll make sure that your displays are being used properly, maximising the effectiveness of the displays so that you get a true-to-life RIO. 

Are your displays positioned in the most effective locations?

Even if your displays have been built properly, there are still factors that could reduce the impact that they have on customers. 

A great example of this is positioning. 

To be as effective as possible, you need your displays to be in the right place at the right time – you want shoppers to see your product just when they were crying out for that kind of product. 

A lot of the positioning aspects that we’ll look to optimise are based on common logic and human behaviour – we need shoppers to make positive references to your product during their shopping journey. 

Essentially, shoppers want to be encouraged to buy things, we just need to help them along that journey. 

Here are 3 ways that we’ll look to improve the position of your products in the stores:

• Are your FSDUs on the right aisles? If not, can they be moved to a more relevant section of the store?
• Are your displays in a crowded area where it’s easy to miss them?
• Do your displays appear at the right time? This could mean bringing displays closer to the checkouts, where the purchase rate hits incredibly high levels. 

Once we’ve gathered this initial data, we’ll be able to take things back to the drawing board to devise a surefire plan to get your products showing up at the right time and place. 

Are you being seen?

Once your displays are properly constructed and in the optimum locations, there’s only one thing standing in your way… Stock.

If your product isn’t on the shelves, how can we expect consumers to purchase it?

Stock is a fundamental part of the process, but again is one that can be overlooked and neglected far too often. 

When we enter stores, stock availability will be one of the key metrics that we’ll be searching for. 

We’ll ensure that your displays both on the aisles and beside the tills are adequately stocked and restocked regularly, keeping your products readily available for the next potential customer. 

To do this, we’ll utilise our industry-leading image recognition solution, Reapp. 

Reapp combines utilises visual data to provide a clearer overview of your stock levels and visibility in stores in the blink of an eye – with this technology at our disposal, it’s never been easier to monitor in-store performance and then make educated tweaks that improve your strategy. 

How do we do it?

It’s a combination of talented teams and the latest technology that sets Tactical Solutions apart from the crowd when it comes to store auditing and data insights. 

But much like Bond and Q, one can’t work without the other. 

That’s why we’re always striving to find the perfect balance between technological automation and a finer human touch. 

In the first instance, it’s our Brand Champions that are crucial. 

They’ll be the ones who physically head to stores, collate data and images, and give you your initial visibility reports. 

This is key to our overall strategy, so we ensure that each of our team is highly qualified, with a keen eye for issues and opportunities. 

From POS installation, check and fix, or a full audit, our team knows just how to ensure that your brand is on top in every store. 

Once the initial data and images are collected, Reapp’s clever technology can begin to work its magic. To date, we’ve got 3 billion data units at our disposal, so it’s safe to say that we’re well-prepared to offer you the support and advice you need when it comes to improving your retail performance with data-driven adjustments. 

Our team spans the entirety of the UK

It doesn’t matter who you are, where you are, or what you are – if you’re stocked in any UK store, we’ll be able to respond rapidly. 

We currently make 3,500+ data-led calls every single week, with Brand Champions within 10 miles of over 97% of stores in the UK. 

This means we’ll be able to get to any problem stores promptly so that we can get to the bottom of the issue and devise a plan to rectify it right away. 

We don’t want to dwell on problems, we just want to fix them. 

Our operatives work around the clock 365 days a year, so when we say it’s an “anytime, anyplace” kind of solution, you know we mean it. 

This availability is crucial for businesses and brands that operate seasonally, as we’ll be able to offer you expert support just when you need it, even at the busiest times of year for the retail industry such as:

• Christmas
• Black Friday
• End-of-season sales 
• New store openings

Get in touch to harness the power of data today 

If you’d like to start utilising data to improve your performance, it’s time to take action. 

We’ve got a track record of helping brands to understand and enhance their operations in retail stores, and you could be next!

Our team is on hand to get your journey started, so what are you waiting for?

Get in touch with our experts right here on our website today!

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