NPD Launch and
Range Reset

Is there really a Product Launch Formula?

Who doesn’t love a good list? 

At Tactical Solutions, we’re all about thinking. There’s nothing we love more than applying our little grey cells to a problem and seeing how we can revolutionise tried and tested methods, helping our brands get jaw-dropping insights from actionable data. 

As such, there’s no guaranteed product launch strategy that works as a one-size-fits-all. In fact, we’d say that it’s probably a little unoriginal – no offence – mainly as we create bespoke plans and assistance for all of our brands. 

We take the time to consider your goal, KPIs, and areas of focus before diving in. Whatever you want us to put our data-driven minds to, we’ll pivot your bespoke strategy and reporting analytics towards it. 

However, it is useful for brands to have a product launch checklist on hand. It’s a little like a cheat sheet, but don’t worry – we won’t tell if you don’t.

Prep, prep, prep

Make sure you’re ready to take on the world pre-launch by using real data. We are a little biased here, but there are proven results in using accurate figures taken from the stores you’re set to launch in.

You may already have helpful numbers if you are focusing on a range reset that has been taken from previous launches, giving you key insights as to what landed and what missed the mark the first time. 

Considering buyer personas and demographics add more strings to your bow, giving you the ability to further customise and adjust your marketing materials – helping you make an even bigger splash on a hyper-saturated shelf. 

Clear as crystal

To stop your product messaging from becoming too muddled, utilising a framework or map can help take the mystery out of too many clashing ideas. Once you’ve determined your market, you can start to pinpoint the following: 

• Solidify key market targets
• Lay out the main goal for each product and its audience
• Explore core messages and usages for each persona
• Fully conceptualise each product for your target market

They shoot, they score

Puns aside, goals are extremely important when it comes to NPDs and range resets. Without these parameters, your marketing and field sales teams will struggle to help your brand create a foolproof strategy. Usually, these operations will have at least one solid goal, which could be any of the following: 

• Clearly establish (or reestablish) your brand name, identity or core messaging
• Build awareness around the new product or revamped line
• Start to craft relevant opportunities for sales and distribution channels
• Plan and carry out a launch that encapsulates the educational, testing, and purchasing phases of your customer journey
• Consider cross-selling your new range or product to your existing customer base, as well as targeting your new and exciting potential clientele.

Once you’ve boxed off these aspects, you’re well on your way to pulling off a successful launch. If your product lingers in the mind and shoots off the shelf, you’ll know that the initial kick-off is a certified win. 

Want to electrify your product launch? We can give you the leads, data, and tech to give it gigawatt-shine. That’s the equivalent of 3.125 million solar panels. 

Or roughly 1.3 million horses, if you’re more traditional. 

Let’s Talk Range Resets

Sometimes we could all do with a bit of a refresh. 

A range reset is when you completely strip back operations and determine how to reinvigorate existing product lines in-store.

Perhaps you’re shifting to a brand-new supplier base with streamlined skus, or are planning on facilitating a lower-price point to give you the edge over the competition? Or maybe you’ve discovered new insights that have completely changed the way your brand is marketing products? 

Whatever the reason, we can help you smoothly and seamlessly revamp your range. 

From initial distribution to shelf-space positioning, discerning product selection and general line visibility, our team of Brand Champions can assist in boosting your sales – whether you’re looking to completely overhaul existing products or revitalise the way your line operates.

We are able to create strategies using years of expertise and market insights to help you get the best chance of nailing your reset, using big brains and even bigger data to ensure it’s a success. 

Why choose Tactical Solutions for your NPDs and Range Resets?

There’s nothing more important than nailing the execution of new product development. It’s an exciting and nerve-wracking time for a reason, with plenty of possible issues that could crop up and put a dampener on your launch – no matter how much time or planning has been put into it. 

To avoid the pitfalls of poor management and to smooth out your existing process, we can help with availability, timing, and, most importantly, visibility. After all, if your product isn’t on the shelf, then there’s little chance of it making that vital transition into shoppers’ baskets. 

That’s where we come in. 

Using 3 billion data units sourced fresh from EPOS and POS points in-store, we can get you live insights exactly where you need them. 

From here, our Brand Champions can create innovative reports and analyses in real-time – giving you a buyer’s eye view of the products that are making an impact and which ones are struggling to stand apart on the shelf. 

From here, you’ll be able to get a complete sense of how your new line or reset is performing, offering you the chance to pivot your marketing and make informed choices as to what happens next in the post-launch phase. 

With numbers taken from a number of key sources from over 97% of stores up and down the country, including planograms and compliance imaging, we give brands the power to sit in their consumers’ brains – with no wacky science or pricey research required.

Cool, right?  

But we know numbers are nothing without excellent people driving them. That’s why our Brand Champions are also on hand to visit your stores personally, putting boots on the ground while your marketing teams are busy dreaming up the next big thing. 

Equipped with years of experience and a passion for brand visibility, we like to understand what makes customers go wild, implementing our discoveries with salient plans and strategies that stack up to great returns. 

But it’s not just customer mindsets we love to explore. 

We also take the initiative when it comes to brand and store partnerships, making key interventions where our data has indicated lower-than-normal performance and targeting them at the source. 

With education, compliance coaching, and solid data, we can implement guidelines in the places set to stock your upcoming resets and launches, helping them get a full understanding of your marketing materials, key USPs and KPIs – helping you get the most out of your in-store presence. 

We also make sure your stores are brushed up on their branding knowledge and have everything they need to make your launch a success, including correct promotional materials and layouts that will catch your customers’ eye from the get-go. 

At Tactical Solutions, our award-winning team can give your product launch the perfect send-off. 

Find out more by getting in touch with us today.

Customer Stories