Retailer Compliance

Promotion Compliance 

Buy buy buy, sell sell sell.

Getting your products to stand out in the busy retail scene can be tough. With shelf space often being crowded with competition, bold promotional tactics are critical to win attention and ensure your products make it off the shelves and into customer baskets.

If you’re looking for your products to sell like hot cakes, promotion performance is therefore paramount. 

At Tactical Solutions, we can supercharge this vital aspect of in-store selling by making sure that every step of your promotion strategy is being stuck to. After months of planning and preparation, we know the frustration that many brands face when it comes to issues with display materials – especially when they are deployed incorrectly. 

Mistakes happen, but we’re here to make sure that it won’t cost you money or, most importantly, customer satisfaction.

By using real-time data and an amazing team of Brand Champions, who are within 10 miles of 97% of stores up and down the country, we get your products standing out from the shelf. 

It’s kind of our whole thing. 

Got your attention? Why not give our friendly team a call to discover how our forward-thinking solutions can crush any compliance issue. 

So, what is retail promotion?

It’s good to have a refresher.

To make sure we’re on the same page, we class ‘retail promotion’ as a clever and persuasive way to drive sales, improve customer retention and create a positive impact on brand awareness and product reception. 

When it comes to strategising your promotions, creating a sense of urgency is key to nabbing your audience’s attention. Product discounts will always be effective, but adding a limited-time window to the deal packs even more of a punch. 

Limited-time offers tell shoppers that this is a truly amazing deal that really won’t last long – so they’d better pop your product in the basket and get it to the checkout pronto. 

As well as using promotions in brick-and-mortar stores, using complimentary digital campaigns will ensure your target audience is lured by your marketing prowess, which easily covers all your bases. 

That’s why investing in the overall lifespan of your marketing activity, from initial brainstorming all the way through to final sales, is crucial for you to get the most out of your time and money.

Our field sales solutions can help ensure that your in-store channels are being used correctly, so that no sales opportunity gets missed.

It’s a simple premise. But that’s what makes it so good. 

Why are retail promotions important?

Other than helping secure those extra sales, boost revenue and get your products out there, a successful retail promotion does more than bring in the dough. 

The mark of a great promotion is its ability to set you apart from your direct competitors, helping you stay ahead of the curve in a highly saturated brand sales sphere. 

So to make sure your items (and brand) get into people’s baskets, a rotating roster of special promotions is key – especially when it comes down to customers choosing between similar products. 

As well as carving out crucial competitive space in the market, promotions are also effective in shouting loud and proud about your brand.

Everyone loves a bargain, so make sure that your promotion is being publicised on all your available marketing and advertising channels, both on and offline. 

That way, your activity will get the most traction and you can really start reaping the rewards.