Retail Audit and Store Audit

You had me at ‘hello.’ 

At Tactical Solutions, we know that first impressions mean everything to a potential customer – which is why our fantastic field reps use a winning data-led, person-powered approach to turn your entire sales cycle into gold*. 

*not literally – but we are very good at our jobs, especially when we produce amazing results for some of the biggest names out there. Our key clients include Coca-Cola, Morrisons, the Co-op, Kellogg’s, Innocent, and many more that have advanced through field sales performance solutions that think outside the box.

Our retail and store audit services have been honed through decades of industry experience. Our award-winning team, paired with cutting-edge data insights and technology, allow us to get granular information directly from the shop floor. 

What is field sales and why is it important?

Think you know field sales solutions? We’re here to prove you wrong – but in a nice way.

Traditionally, field sales reps would fit into a business structure that has both an ‘Outside’ and ‘Inside’ sales team. Depending on the kind of service you’re providing, the focus usually concentrates on your brand’s ‘inside’ offering – as this is where that all-important marketing magic happens. 

Sales strategies get made, target points are discussed. Marketing plans are developed and put in place, all within the office. It’s no wonder that many brands forget that an external influence (which works cohesively with their existing force) can be the missing ingredient in an effective sales team. 

This might be because the benefits of field sales are dampened by outdated conceptions of the practice. Also known as ‘Outside Sales’, the term technically refers to the selling of services by a field sales professional who goes beyond the office environment to meet customers in the most terrifying places of all: the wild. 

It paints somewhat of a ‘wheeler dealer’ image – and as much as we’d love to rock a flat cap a la Del Boy – a frontline field sales team from Tactical Solutions couldn’t be further from this. 

Our field sales solutions not only innovate your business development, but elevate it. 

We meet customers in-person to help brands get crucial insights that would otherwise be missed. With decades’ worth of experience and a huge skillset, our Brand Champions are within 10 miles of 97% of stores in the UK – on hand to help with ongoing campaign communications, judge market trends, and ensure that store compliance is being adhered to. 

What is a field sales representative?

At Tactical Solutions, our field sales representatives are number-crunching superheroes – which is quite the day job.

We handle over 3,500 data-led calls on a weekly basis, supplying our clients with the tools needed to forecast future sales, target pain points and understand what is needed to market everything from complex products to brand-new ranges for a target audience. Using a strong sense of industry and a keen eye for detail, we are able to monitor market conditions across multiple locations, creating ongoing field reports that clients can access at any time – allowing you to gauge how your products are received on the shelf and beyond. 

Here at Tactical Solutions, we pride ourselves on a team that knows how to use their brilliant brains to apply dynamic data methods within a variety of retail environments.

What is buyer behaviour, and why does it matter?

I see it, I like it, I want it, I buy it – it’s all part of human nature. 

Buyer behaviour – also known as consumer buying behaviour – is one of the most important aspects field marketers will try to tap into, especially when we are identifying problems within an audit. At its core, buyer behaviour is the psychology behind what makes your target market want to part with their cold, hard cash – which is an invaluable resource to marketers and strategists alike. 

Although numbers and data don’t lie (that’s why we love it so much), the human brain is much more mysterious. That’s why understanding customers in terms of what kind of products they interact with on the shelf and take to the checkout is truly priceless, helping you assess the impact of your marketing and decide whether a new course of action is needed. 

We know that strategies take time, energy and resources. That’s why taking the time to fully research your buyer behaviour can streamline your targeting when it comes to demographic study and product development, accounting for any previously unseen niches or variations that you can tap into. 

Putting in this work, even in the middle of a product cycle, can also ensure that your loyal customers are kept happy and that potential clients can be engaged. Who doesn’t love an improved retention and conversion rate? 

Buyer behaviour and field sales solutions

Buyer behaviour works hand in hand with salient field sales solutions. Whether it is studied retroactively or used before a strategy is set to be implemented, buyer behaviour can help to clarify what is often a difficult process – allowing brands to sharpen their sights on what customers want and remove any aspects causing issues. We can help clarify findings by providing data squeezed straight from the source, whether that’s from points of electronic payment, shelf space, pricing leads or promotional products.

Field sales solutions that start staggering sales success  

Aside from being rather big fans of assonance, we’re also proud to produce proven and powerful results.  (Turns out we’re quite good at alliteration, too.)

We love nothing more than delivering growth from our multi-channel approach, giving brands the ability to harness huge amounts of data in actionable sales strategies. 

At Tactical Solutions, we are able to help your brand make the most out of their in-store presence, using a number of field sales opportunities to maximise and optimise your shelf space. We can supply our expertise at any part of your marketing process, from distribution and availability solutions to promotion compliance checks, transformative data-led calls, speedy product recalls, new product development (NPD) launches and retail resets and full retail and store audits. 

Our methods tie together cutting-edge technological developments alongside some of the brightest minds working across a range of retail environments – making us one of the most reputable names in field sales marketing.

We don’t want to be a part of the crowd. That’s because we’re too busy leading the way.