Retail field marketing specialist has secured a new business contract with Energizer Holdings
Tactical Solutions has successfully secured business with one of the world’s largest manufacturers of batteries, Energizer Holdings.
The new contract win will see Tactical Solutions partnered with Energizer in stores across the nation, covering eight retailers, across three categories.
Providing a full service offering to the battery brand, Tactical Solutions will also supply full competitor analysis and in-store insights, allowing Energizer to drive sales and efficiency across its retailers, at scale and speed, as well as track competitors.
Aiming to provide solutions to issues quickly and effectively helping Energizer grow its market, Tactical Solutions has syndicated their offering to new teams called Core Energizer and Rapid Response to ensure on the pulse responses to in-store issues.
This new contract provides Tactical Solutions with ample opportunity to utilise their newly launched tech brand Reapp.
With the contract sealed by the tech’s image recognition capabilities, Reapp will feature as part of the partnership, utilising both the Analytics and Performance offerings of the impressive AI product.
Product availability is an ongoing problem across retail. By applying Reapp to the problem, the new technology will be able to identify issues in supply, stocking and displaying of Energizer products, ensuring all lines are available to purchase every day. The new rapid response team will be able to anticipate issues and work with internal teams in stores to ensure feature space is set up to make the biggest impact and promote sales.
Sales Director at Tactical Solutions, James Lamplugh said: “This is an exciting partnership that brings together our leading technology and our category experience, with a world renowned customer, leading and shaping the power and portable lighting categories. Between Energizer and Tactical Solutions I believe we have the power to make a positive impact in every store.”
Denise Williams, Senior Business Account Manager at Energizer Holdings said: “We are really excited to be partnering with Tactical Solutions. Driving meaningful intervention is a real must for Energizer across all our categories, and the changing need within them. Tactical Solutions tailored and flexible approach, along with market leading data and tech, is best placed to support us on our journey.
“We are confident that this relationship will bring together the knowledge, skills and experience to work on a co-strategy and execute it with excellence.”
